Description
Google Ads is one of the most effective ways to reach customers online. In this course, you’ll learn the basics of Google Ads, including how to set up campaigns, target specific keywords, and create ads that attract the right audience. The course covers different types of ads, such as search ads, display ads, and video ads, and explains how to optimize your campaigns for the best results. You’ll also learn about budgeting, bidding strategies, and measuring the performance of your ads. By the end of the course, you’ll have the skills to launch and manage effective Google Ads campaigns for your business.
What you'll learn
What You’ll Learn:
By the end of this course, you’ll have a solid understanding of Google Ads and the skills to create, manage, and optimize your own Google Ads campaigns. Key learning outcomes include:
- Introduction to Google Ads:
- Understand what Google Ads is and how it fits into the broader digital marketing landscape.
- Learn the different types of Google Ads campaigns (Search, Display, Video, Shopping, etc.).
- Grasp the importance of paid search advertising and how it can drive traffic, conversions, and business growth.
- Setting Up Your Google Ads Account:
- Learn how to create and configure a Google Ads account.
- Understand Google Ads billing, budgets, and cost management.
- Explore Google Ads interface and navigation to effectively manage campaigns.
- Keyword Research and Targeting:
- Understand the role of keywords in Google Ads campaigns.
- Learn how to use Google Keyword Planner to find profitable keywords.
- Explore keyword match types (Broad, Phrase, Exact, Negative) and when to use each.
- Master the art of keyword targeting for different campaign objectives.
- Creating and Structuring Your Google Ads Campaigns:
- Learn how to structure campaigns, ad groups, and ads for maximum effectiveness.
- Create Search and Display Network campaigns.
- Develop compelling ad copy that converts, including the importance of headlines, descriptions, and calls to action.
- Optimizing Google Ads Campaigns:
- Understand how to monitor and optimize campaign performance.
- Learn how to improve Quality Score to reduce cost-per-click (CPC) and improve ad ranking.
- Explore bidding strategies and budget management.
- Analyze key performance indicators (KPIs) like CTR, conversion rate, and ROI.
- Understanding Google Ads Metrics and Analytics:
- Learn how to read Google Ads reports and identify key metrics.
- Understand how to set up conversion tracking and measure campaign success.
- Analyze performance data and make data-driven adjustments to your campaigns.
- Google Ads Extensions and Advanced Features:
- Understand and set up various ad extensions (site link, call, location, price, etc.) to improve ad visibility and click-through rate (CTR).
- Learn about remarketing campaigns and how to set up remarketing lists.
- Explore advanced features such as dynamic search ads and automated bidding.
- Best Practices for Google Ads Success:
- Discover tips for improving ad relevance, targeting accuracy, and conversion rates.
- Learn common pitfalls to avoid when running Google Ads campaigns.
- Get insights into ongoing campaign optimization to ensure long-term success.
Bukola –
“As a marketing novice, I was hesitant to navigate the complexities of Google Ads. However, this online course proved to be an invaluable guide. The structured lessons, practical exercises, and expert insights demystified the platform and empowered me to create effective campaigns that drove measurable results. The instructor’s patient approach, engaging delivery, and personalized feedback ensured that I mastered the fundamentals and developed confidence in my ability to succeed with Google Ads.”
Chimezie –
“I highly recommend the ‘Google Ads for Beginners’ online course. It’s a comprehensive guide that covers everything you need to know to get started with Google Ads. The instructors are knowledgeable and engaging, and the course is well-paced and easy to follow. I’ve already seen significant improvement in my Google Ads campaigns and I’m confident that I’ll continue to improve as I implement the strategies I’ve learned.”
Garba –
“This ‘Google Ads for Beginners’ course was an incredible resource for me. The content was clear, concise, and easy to understand. The practical exercises were invaluable, allowing me to apply what I had learned in real-time. The instructor was knowledgeable and supportive, always willing to answer my questions and provide valuable insights. Thanks to this course, I gained a strong foundation in Google Ads, enabling me to effectively promote my business and drive tangible results.”
Olufemi –
“Google Ads for Beginners” was such an eye-opening experience! I had zero knowledge about online advertising before taking this course, but now I feel confident in creating and optimizing successful Google Ads campaigns. The lessons were clear, concise, and packed with valuable information. The hands-on exercises helped me apply my newfound skills in real-time, and the support from the instructor was exceptional. I highly recommend this course to anyone looking to break into the world of digital marketing or enhance their existing skills.”
Yinka –
“I was hesitant about investing in an online course, but ‘Google Ads for Beginners’ exceeded my expectations. The comprehensive content and engaging format made it easy to understand and implement the key concepts of Google Ads. The practical exercises and case studies allowed me to apply my learnings directly, resulting in significant improvements in my campaign performance. The instructor’s expertise and support were invaluable, making the learning experience insightful and empowering.”